How can a loving God send people to hell? explains how God's love interacts with God's judgment and wrath. Love has to involve two people, and when somebody does not respond correctly to God's love, God is despised and spurned, therefore it is logical that God excludes that person from all the God has to offer.
(https://www.theologicalsystems.com/god/how-can-a-loving-god-send-people-to-hell/)